Digital Marketing Certified Associate Training (DMCA)

The digital marketing certified associate (DMCA) course is mainly designed to help you to master the important disciplines in the digital marketing. You will get an in-depth knowledge of the various digital marketing domains which are PPC, SEO, Social Media, Web Analytics, Mobile marketing, Conversion optimization, Content marketing and Digital marketing strategy. You will also get a great experience with important tools like Google AdWords, Google Analytics, Facebook, Twitter, and YouTube. The Twitter advertising module included in the DMCA is developed in partnership with Twitter, to help you understand and become an expert Twitter advertiser.

You will learn:
  • Learning about the various domains of Digital Marketing - SEO, PPC, Social Media Marketing, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, and Email Marketing and so on.
  • You can also Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
  • You get a real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing.
  • Formulate, plan and execute effective Digital Marketing campaigns on the above domains.
  • You can also prepare for OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications.
Who should take this course?
  • Aspiring Digital Marketers will gain an entry into the digital marketing industry.
  • Traditional Marketers and Sales Professionals, to stay relevant in an increasingly digital world.
  • Business Entrepreneurs, who need to plan and execute effective digital marketing campaigns for business growth.
SYSTEM REQUIREMENTS

The following are the system requirements:
PC System Requirements: Operating System: Windows XP SP2, Windows Vista, Windows 7, Windows 8
Browser: Internet Explorer 8 or higher, Firefox 3 or higher, Google Chrome. 3rd Party Cookies must be accepted.
Player: Adobe Flash Player 10.3+ Mac System.
Operating System: Mac OS X 10.4.11 or higher.
3rd Party Cookies must be accepted.
Player: Adobe Flash Player 10.3+.

Hardware Requirements.

Screen resolution of at least 1024x768 or larger.
Bandwidth: 512 kb/s Recommended; 128 kb/s Minimum.
Computer with speakers or headphones (courses contain audio)

Course Content

1 - Introduction to Mobile Marketing
  • IntroductionPreview
  • What's In It For MePreview
  • ObjectivesPreview
  • What is Mobile MarketingPreview
  • The Cost of Forsaking Mobile
  • Marketing vs. Advertising
  • Who Needs Mobile MarketingPreview
  • Mobile and Other AdvertisingPreview
  • Mobile and Television
  • Mobile and Other Digital Channels
  • Key Takeaways
  • Quiz
2 - Mobile Products and Services
  • IntroductionPreview
  • What's In It For Me
  • What's In It For Me
  • What's In It For Me
  • Objectives
  • List of Products and Services
  • SMS or Text Messaging
  • SMS Example
  • MMS or Multimedia Messaging Service
  • Location - Based Products
  • Location Technologies
  • The Mobile Web
  • Apps
  • B2B Case Study Increasing Collaboration and ProductivityPreview
  • B2C Case StudiesPreview
  • Key Takeaways
  • Quiz
3 - Incentives and Loyalty Programs
  • IntroductionPreview
  • What's In It For Me
  • Objectives
  • Consumers Want Offers
  • Mobile Incentives
  • How Do Mobile Incentives Work
  • Mobile Loyalty Programs
  • Mobile CouponsPreview
  • Mobile Promotions
  • B2C Case Studies
  • Key Takeaways
  • Quiz
4 - Location Opportunities
  • Introduction
  • What's In It For Me
  • ObjectivesPreview
  • Location Opportunities of Mobile MarketingPreview
  • Mobile and Local SEO
  • Location - Based Services
  • Location - Based Incentives
  • Beacons
  • B2C Case Studies
  • Quiz
5 - Mobile Advertising
  • IntroductionPreview
  • What's In It For Me
  • ObjectivesPreview
  • Defining Mobile Advertising
  • Ad Types Delivery
  • Mobile Ad Placement
  • Ad Examples
  • Successful Mobile Ads
  • Analyzing Mobile Ad Data
  • B2C Case Studies
  • Key Takeaways
  • Quiz
6 - Communicating with Mobile Audiences
  • Introduction
  • What's In It For Me
  • ObjectivesPreview
  • User Behaviors and InterestsPreview
  • Mobile is Ubiquitous
  • Mobile Use Cases
  • Budget Insights from Coca Cola
  • Activity Across Devices
  • B2B Case Study Catering to The Business ProPreview
  • B2B Case Study Opportunity to Develop Custom - Apps for Business
  • B2C Case Studies
  • Key Takeaways
7 - Rules and Regulations
  • Introduction
  • What's In It For MePreview
  • Objectives
  • Misconceptions of Mobile
  • Brand Messaging Permissions
  • Code of Conduct
  • Spam Laws
  • Complying with the RulesPreview
  • Key Takeaways
  • Quiz
8 - Mobile Measurement
  • Introduction
  • What's In It For Me
  • Objectives
  • Mobile Measurement Is Imperfect
  • What Can We Track
  • Inhibitors to MeasurementPreview
  • Key Takeaways
  • Quiz
9 - Integrating Mobile and Other Disciplines
  • Introduction
  • What's In It For MePreview
  • Objectives
  • Mobile and Social Media
  • Mobile and Content Marketing
  • Mobile and Email
  • Mobile and SEO
  • Mobile and PPC
  • Mobile and Analytics
  • B2B Case Study Specialized Apps for Even More ProductivityPreview
  • B2B Case Study Apps to Be More Connected
  • B2C Case Studies
  • Key Takeaways
  • Quiz
FAQs?
Who is eligible to take this Digital marketing course?
  • The Digital Marketing Certified Associate course is open for any business professional, marketing consultant or student who is interested in jump-starting a career in digital marketing.
What are the Mimic Pro simulations included in the course?
  • The Mimic Pro simulations is a certified provider which includes in our course that provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company.
What skills will you learn?
  • This course will enable you to:

You can Gain an in-depth comprehension of the different digital marketing methods: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy

You can also learn real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.

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