Pay Per Click Certification Training

Apprehending the fundamentals of PPC and Paid Search. Participants are capable of manage and execute digital paid campaigns.

Key features
  • 2+ hours of high quality e-learning content
  • Topics on PPC auction, PPC audit & PPC targeting options
  • Covers measuring goals and bidding options
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Course description

What’s the focus of this course?

Pay per click is a model for internet marketing used for the websites. These advertisements pay their hosts only when their ad is been clicked. It also focuses on optimizing ad spends and improvise Click-through rate (CTR) and conversion.

The Pay per click (PPC) Foundation Course from 4CLearn shine the participants with the online marketing discipline of PPC and Paid Search. Our course is successful to convey a complete knowledge about the PPC advertising like managing campaigns, campaign setup, economics, landing pages, and other concepts.

What are the course objectives?

The Pay-Per-Click Foundation training is structured to convey the importance and knowledge about the techniques and strategies of PPC. At the end of PPC Foundations course, participants will learn more knowledge:

  • PPC Auction/Bidding Method
  • Targeting Options in PPC
  • Keywords analysis and tracking
  • Writing Effective Ad Copy & Ad Extensions
  • Evaluating and fine-tuning PPC strategy
  • Conversion tracking, bidding, and reporting
  • Quality Score
  • Combining of PPC and online marketing channels
Who should take this course?

The PPC Foundation course is well-fit for the candidates who wanted to start their career in PPC and Paid Search. This course is ideal for:

  • Business owners/ Entrepreneurs
  • Online Marketers
  • Marketing Professionals
  • Bloggers
  • Social Media managers
  • Fresh graduates

Exam & certification

What are the requirements for this course?

No technical knowledge is required for this course. Little knowledge about digital marketing that will help but is not mandatory.

What certification do I get post the training?

After successful completion of the training, you will be awarded the course completion certificate from 4CLearn.

How can I unlock my 4CLearn certificate?
  • Finish 85% of the course.
  • Accomplish 1 simulation test with at least score of 60%.


1. Who are your clientele for this course?

Audience appearing our training are professionals, who are seeking to improve and upgrade their skills to overcome the competitive careers. Professionals are best fit for the this training they can be both entry and mid-level positions.

2. What is the market situation for the Online marketing professionals ?

The online marketing certified professionals has wide open job market that contain more than 500,000 positions are need to fill in different specialties of digital marketing in India and US. This reflect the rise in demand for skilled professionals and the industry looks strong in the future with a ocean of opportunities.

Our training makes individuals and professionals to learn more about the online marketing vertical by improving and enhancing their skills and knowledge.

3. Tell me more about your author?

Brad Geddes is the author of "Advanced Google AdWords". He has an online source where the Paid Search community comes together for PPC training, and advice, tools and he is a founder of Certified Knowledge.

He made his mission to share his experience in Paid Search with online marketers so they can create successful online campaigns that can generate business. He usually script the columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at 35 conferences and has led more than 60 AdWords seminars.

In his experiences, training, writing, and speaking, he has described the world of Paid Search. Making use of Brad's experience as participants go back in order to improve the systems and strategies of Paid Search.